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ParityPortal | July 26, 2017

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Analyst: Microsoft Xbox One, Sony PlayStation 4 shortage likely at launch

Analyst: Microsoft Xbox One, Sony PlayStation 4 shortage likely at launch
Ravi Mandalia

An analyst has claimed that the recently announced Microsoft Xbox One and Sony PlayStation 4 gaming consoles are likely to face shortage of supply soon after they are launched publicly due to “complexity” of coordinating the launches.

While speaking with Gamespot Colin Sebastian an analyst at Robert W. Baird said that the shortages are more likely to happen and that may be a probably reason why both the companies have been rather judicious when it comes to allocating pre-order units to online retailers.

“This also partly explains why the manufacturers have been somewhat judicious in allocating pre-sale units to retailers, so that there won’t be a lot of unhappy customers from day one,” Sebastian said.


Even though the dates haven’t been confirmed by either vendor, both the companies are expected to launch their consoles well in advance of Thanksgiving / Black Friday sales in a bid to capture the most number of sales.

“From a timing perspective, both platforms will want to launch before Thanksgiving/Black Friday, and ideally at least a couple of weeks in advance of that in order to replenish the retail channel,” Sebastian said.