Samsung leapfrogs Nokia in mobile phone shipments in India
Ravi Mandalia | On 21, Jun 2013
According to latest reports by IDC Samsung has outnumbered India’s most trusted brand Nokia in terms of overall mobile phone shipments during the first quarter of the calendar year.
Nokia managed to ship on 15% of the handsets in India during the first quarter of 2013 as compared to 16% handsets shipped by Samsung. The other companies that managed to register their places in the top 5 are Micromax, Karbonn and Lava. Apple hasn’t managed to garner enough shipment numbers as yet but, the fruity company is increasing its sales by leaps and bounds since last year.
Smartphone have managed to capture nearly half of the revenue share for 2013 Q1 even though this category of mobile phones only registered a 10% contribution on volume/units said IDC. The reason Samsung overtook Nokia was its significant presence in the smartphone segment as against the limited offering available from Nokia.
If we look at traditional feature phone shipments, Samsung stood second with 14% share as compared to Nokia’s market share of 16%. Analysts are of the opinion that Nokia may be on a turnaround track after its recent down-slide thanks to the new range of low-budget Asha smartphones coupled with mid-range and high-range Lumia range of Windows Phone smartphones it is launching in the market.
Looking at market share figures of smartphones only Nokia was nowhere near Samsung with its 6% share as compared to 33% share of the latter. The reason, according to IDC, is that Samsung and other companies have been busy launching 3-4 models a year and Nokia hasn’t been able to keep up.
Samsung has been registering decline when it comes to smartphone sales as local companies in the India are gaining a lot of foothold in the market with their low cost and budget friendly smartphones. Karbonn, Micromax and Lava have all registered growth in their shipment numbers. On the other hand Samsung registered an 8% point decline from 58% to 50% in smartphones shipments year on year.